Yo Space | Visual Idenity

Yo Space is a communications company specializing in the sale of advertising space in online and offline media.
 

The challenge was to create a communication that would evoke the concept of space, intended as the universe, through color references and puns in the payoff.​

I came up with an abstract logo through a combination of the positive and negative of the letters 'Y' and 'O', reminiscent of an astronaut's helmet.

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The color palette is inspired by the colors found in the universe, from the darkest black to the brightest white, from the colors of planets to those of nebulae.
These colors blend together to create bright and vibrant gradients.